An automotive AI agent answers shopper and owner questions for dealerships, service centers and tire shops, captures leads after hours, and books service or test-drive requests for staff to confirm. In Characters as a Service, the automotive character is Tread The Tire™, supported by the Dealership Stack for BDC-style workflows.
Shoppers browse inventory at night and on weekends, when the showroom is closed. A form gets a reply the next day; a conversation gets an answer now and keeps the shopper on your site instead of the next dealer's.
Tread answers common shopper and service questions, explains tire basics, captures contact details and preferred times, and passes everything to your team. Tread doesn't quote financing or trade-in values; those go to staff.
The Dealership Stack and the AI BDC guide explain how the agent fits beside your existing CRM and BDC team. The aim is faster first response, not a replacement for the people who close.
Only prices the dealer supplies. Financing and trade-in numbers are handed to staff.
It collects requested times for your team to confirm.
Yes — the Immersive Drive and Tread's character page.
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